I am a passionate marketer with 6 years of experience in marketing. I love creativity and am keen on doing things out of the box but driving business results. Words that describe me: cooperative, detail and goal-oriented, innovative, responsible, eager-to-learn, enthusiastic, and always thriving for the best. If you're looking for such person, you're in the right place.

Why me?

Academic history

2019-2021, RMIT University

2016-2019, RMIT University

2010-2015, Burnside High School & Northcote College

MASTER OF BUSINESS ADMINISTRATION

BACHELOR OF BUSINESS (MARKETING)

HIGH SCHOOL DIPLOMA

SENIOR MARKETING EXECUTIVE

Career

Jun 2020 - Mar 2023, Mobile Marketing Association, APAC

Jan 2020 - Jun 2020, Aeon Mall Vietnam

Jan 2019 - Dec 2019, VietGuys J.S.C

Jun 2018 - Dec 2018, Mobile Marketing Association, Vietnam

Oct 2016 - Dec 2018, RMIT University

MARKETING MANAGER

ACCOUNT EXCUTIVE

PROJECT COORDINATOR

MUSIC CLUB ORGANIZER

Mar 2023 - Present, Sony Electronics Vietnam

D2C MARKETING SPECIALIST

Services

Achievements

Interesting facts

Apart from being a marketer, I am also a performer. This side job only happens when I have spare time after office hours. No worry at all! The office work is still my first priority.

If you see someone looks like me in the acoustic cafe bar, there is a high chance that we have met

Everything that I do in life has to be related to creativity. That's why I chose marketing.

You may ask if this information is necessary. Well! It's always good to know more about each other apart from the main job. Relax, the main info is coming soon down below.

#1: I'm also a performer

#2 My personality type: ESFP-T

Featured Works

#1: Workshops for professionals

#1: Workshops for professionals

#1: Workshops for professionals

#1: Workshops for professionals

#1: Workshops for professionals

#1: Workshops for professionals

#1: Workshops for consumers

Event & Workshop

Event & Workshop

Event & Workshop

Event & Workshop

Event & Workshop

Event & Workshop

Event & Workshop

#2: Content Writing

#3: Social Media Ads

#4: Sephora launching

Objectives

Campaign phases:

Phase 1: Prelaunch

• Activity 1: Inviting the Target Audience to the "Store of the Future" event
• Activity 2: Interactive event - increase brand's visibility
• Activity 3: Create viral buzz videos

Media: Facebook, Instagram, TiktTok, OOH

Phase 2: Launching ceremony

Activity 1: Private Night - Press Conference

Activity 2: Store and technology experience, with Virtual Artist, is included to express the "Store of The Future" concept

Phase 3: Post-launch

Implementation through: KOL endorsement, KOC, UGC

#5: Acecook New Product Launch

Project: IMC for a new line of Acecook's product

Campaign message: Rau củ, đủ chất (Vegetable, “chat” enough!)

“Chat" is nutritious: demonstrates the safe and healthy functional factor of Hao Hao Rainbow noodles.

“Chat" is cool: emphasizes the unique and trendy features of colorful noodles

Campaign phases:

Phase 1: Trigger and Aware

• Raise the discussion towards a new product: health problems when consuming instant noodles
• Public's curiosity: Teasing information about the upcoming product from Acecook
• Media: Facebook, Instagram, TiktTok

Phase 2: Engage

Launch showcase, press-conference to catch the attention of media coverage and to build a long-term relationship

Head newspaper: Lifestyle, Young-targeted, Mass: VnExpress, Thanh Nien, Tuoi Tre,

Phase 3: Amplify

Promotion girls will gather and introduce a new product

A specialized table for product trial ➔ real experience for customers

Organize games to distribute promoted vouchers

Project: Plan a new strategy to expand B2B base for Milo product

• Outcome 1: Increase no. of new customers

Tactics: Bundle pricing for segmented vendors

• Outcome 2: Increase brand visibility

Tactics: Give away items to customers with Nestle's trademarks

• Outcome 3: Improve sales and maintain relationships with vendors

Tactics: giving credits and rewards to loyal customers

#6: B2B Strategy Consultancy for Nestle'

#7: Market research for New Product Design

Project: Conduct market research to finalize the new design for La Morus

Research objectives:

• Identify customers’ attitudes towards the packaging
• Explore the appropriate sale promotion tools for La Morus
• Measure the suitability of advertising methods for La Morus

Research Methods:

• Exploratory (Qualitative)
• Descriptive (Quantitative)

#8: KOL Marketing

Objectives:

• Soft launch
• Raise brand awareness
• Generate Sales Through Tiki and Lazada
• Campaign flow:

KOLs release discount codes via their social post/video description. End users will click links to the landing page on Lazada/Tiki with code and click purchase to get discount or manually input the discount code to get the purchase

Project: Create O2O Marketing Plan for Warrior Energy Drink.

Objectives:

• Increase Brand Visibility for Warrior
• Increase 20% Sales for Warrior
• Effectively perform O2O measurement

Media use: Facebook, Instagram, TikTok

Flow: Users who see ads will download the Warrior game from the Apple Store, CH Plays. Share earned scores on social media using hashtags and exchange for gifts at the convenience store. Brands can now calculate O2O results based on the report of the ad and how many convert to redeemed codes.

#9: O2O Campaign for Warrior

More Works To Be Uploaded

Work with me

my.nph9607@gmail.com

(+84) 969 015 396

https://www.linkedin.com/in/my-nguyen-pete/