Why me?
I am a passionate marketer with 6 years of experience in marketing. I love creativity and am keen on doing things out of the box but driving business results. Words that describe me: cooperative, detail and goal-oriented, innovative, responsible, eager-to-learn, enthusiastic, and always thriving for the best. If you're looking for such person, you're in the right place.
Academic history
MASTER OF BUSINESS ADMINISTRATION
2019-2021, RMIT University
BACHELOR OF BUSINESS (MARKETING)
2016-2019, RMIT University
HIGH SCHOOL DIPLOMA
2010-2015, Burnside High School & Northcote College
Career
D2C MARKETING SPECIALIST
Mar 2023 - Present, Sony Electronics Vietnam
MARKETING MANAGER
Jun 2020 - Mar 2023, Mobile Marketing Association, APAC
SENIOR MARKETING EXECUTIVE
Jan 2020 - Jun 2020, Aeon Mall Vietnam
ACCOUNT EXCUTIVE
Jan 2019 - Dec 2019, VietGuys J.S.C
PROJECT COORDINATOR
Jun 2018 - Dec 2018, Mobile Marketing Association, Vietnam
MUSIC CLUB ORGANIZER
Oct 2016 - Dec 2018, RMIT University
Services
DIGITAL MARKETING
BRANDING
IMC PLANNING
MARKET RESEARCH
CONTENT CREATION
Achievements
Interesting facts
#1: I'm also a performer
Apart from being a marketer, I am also a performer. This side job only happens when I have spare time after office hours. No worry at all! The office work is still my first priority.
If you see someone looks like me in the acoustic cafe bar, there is a high chance that we have met
Everything that I do in life has to be related to creativity. That's why I chose marketing.
You may ask if this information is necessary. Well! It's always good to know more about each other apart from the main job. Relax, the main info is coming soon down below.
#2 My personality type: ESFP-T
I live with passion
Strong aesthetic
Laughter, playfulness, volunteer to try something new and fun
Always provide help, supports, and advice
We are almost there!
Featured Works
Event & Workshop
Event & Workshop
Event & Workshop
Event & Workshop
Event & Workshop
Event & Workshop
Event & Workshop
#2: Content Writing
#3: Social Media Ads
#4: Sephora launching
Project: "Launching new Sephora stores in South East Asia's market" campaign
Campaign message: Store of The Future
Everyone has their own unique beauty within. Cosmetics were not born for covering or masking people's mistakes but for them to shine the way they want. Come to the Store of Future and be confidently beautiful in your own way.
Objectives
70%
Of the audiences
who see the
ad know about
the launching of
Sephora
50%
Of the audiences
who see the
ad share the
message over their social media pages
80%
Of the target audiences
who see the
ad register to
the launch
60%
Of the target
audiences
discuss over
the launch
Campaign phases:
Phase 1: Prelaunch
- Activity 1: Inviting the Target Audience to the "Store of the Future" event
- Activity 2: Interactive event - increase brand's visibility
- Activity 3: Create viral buzz videos
Media: Facebook, Instagram, TiktTok, OOH
Phase 2: Launching ceremony
Activity 1: Private Night - Press Conference
Activity 2: Store and technology experience, with Virtual Artist, is included to express the "Store of The Future" concept
Phase 3: Post-launch
Implementation through: KOL endorsement, KOC, UGC
UCG video
Click the play button
#5: Acecook New Product Launch
Project: IMC for a new line of Acecook's product
Campaign message: Rau củ, đủ chất (Vegetable, “chat” enough!)
“Chat" is nutritious: demonstrates the safe and healthy functional factor of Hao Hao Rainbow noodles.
“Chat" is cool: emphasizes the unique and trendy features of colorful noodles
Campaign phases:
Phase 1: Trigger and Aware
- Raise the discussion towards a new product: health problems when consuming instant noodles
- Public's curiosity: Teasing information about the upcoming product from Acecook
- Media: Facebook, Instagram, TiktTok
Phase 2: Engage
Launch showcase, press-conference to catch the attention of media coverage and to build a long-term relationship
Head newspaper: Lifestyle, Young-targeted, Mass: VnExpress, Thanh Nien, Tuoi Tre,
Phase 3: Amplify
Promotion girls will gather and introduce a new product
A specialized table for product trial âž” real experience for customers
Organize games to distribute promoted vouchers
Teasing info
Click the play button
#6: B2B Strategy Consultancy for Nestle'
Project: Plan a new strategy to expand B2B base for Milo product
- Outcome 1: Increase no. of new customers
Tactics: Bundle pricing for segmented vendors
- Outcome 2: Increase brand visibility
Tactics: Give away items to customers with Nestle's trademarks
- Outcome 3: Improve sales and maintain relationships with vendors
Tactics: giving credits and rewards to loyal customers
#7: Market research for New Product Design
Project: Conduct market research to finalize the new design for La Morus
Research objectives:
- Identify customers’ attitudes towards the packaging
- Explore the appropriate sale promotion tools for La Morus
- Measure the suitability of advertising methods for La Morus
Research Methods:
- Exploratory (Qualitative)
- Descriptive (Quantitative)
#8: KOL Marketing
Project: Create KOL Marketing Plan for Dish Washing Liquid - Seventh Generation
Objectives:
- Soft launch
- Raise brand awareness
- Generate Sales Through Tiki and Lazada
- Campaign flow:
KOLs release discount codes via their social post/video description. End users will click links to the landing page on Lazada/Tiki with code and click purchase to get discount or manually input the discount code to get the purchase
#9: O2O Campaign for Warrior
Project: Create O2O Marketing Plan for Warrior Energy Drink.
Objectives:
- Increase Brand Visibility for Warrior
- Increase 20% Sales for Warrior
- Effectively perform O2O measurement
Media use: Facebook, Instagram, TikTok
Flow: Users who see ads will download the Warrior game from the Apple Store, CH Plays. Share earned scores on social media using hashtags and exchange for gifts at the convenience store. Brands can now calculate O2O results based on the report of the ad and how many convert to redeemed codes.
More Works To Be Uploaded
Work with me
(+84) 969 015 396
my.nph9607@gmail.com
https://www.linkedin.com/in/my-nguyen-pete/
